How to Sell on Rakuten? – A Complete Guide

Introduction

Attention all online sellers! Are you looking to expand your e-commerce business and reach new customers around the world? Look no further than Rakuten, one of Japan’s largest online marketplaces. With over 100 million registered users across 29 countries and regions, selling on Rakuten can give your business the boost it needs to succeed in today’s competitive marketplace. In this blog post, we’ll guide you through everything you need to know about how to sell on Rakuten and maximize your sales potential. So let’s dive in!

How to Sell on Rakuten?

Setting up a Rakuten Seller Account

Rakuten is one of the world’s largest e-commerce platforms, with over 1.2 billion products and services available for sale. If you’re looking to start selling on Rakuten, here’s a step-by-step guide to setting up your seller account.

1. Go to https://seller.rakuten.co.jp/ and click on “Sign Up”.
2. Enter your name, email address, and password as well as other personal information.
3. Choose a payment method – either a PayPal account or bank transfer – and enter your payment details.
4. Select the types of products you want to sell from the list of categories provided.
5. Set up your shipping options – you can use Rakuten’s flat-rate shipping or set your own shipping rates.
6. Finally, review and agree to the terms and conditions, then click “Submit”.

 Your seller account will now be created, and you can start listing products for sale on Rakuten!

Understanding Rakuten’s Marketplace

Rakuten’s marketplace is one of the largest in Japan, and it can be a great place to sell your products. However, it can also be confusing and overwhelming for new sellers. In this section, we’ll help you understand how Rakuten’s marketplace works and give you some tips on how to succeed as a seller on Rakuten.

• Rakuten’s marketplace is made up of two main types of sellers: those who sell through Rakuten’s own website and those who use Rakuten Ichiba, Rakuten’s online store. Sellers on Rakuten’s website can list their products for sale and set their own prices. They will also pay a commission to Rakuten when their products are sold. Sellers on Rakuten Ichiba can also list their products for sale, but they must first set a price that is acceptable to both buyers and sellers. Prices on Rakuten Ichiba are set by negotiation between buyers and sellers.
• To sell on either platform, you’ll need to create a seller account and then list your products. You can do this by visiting the Selling on Rakuten webpage or the Selling on Rakuten Ichiba webpage. Once you’ve created your account and listed your products, you’ll need to promote your business listings to potential buyers. You can do this by creating an advertising campaign or by using Rakten’s marketing tools to reach potential customers.
• When selling on either platform, it’s important to remember that customer service is key. Be sure to respond promptly to customer inquiries and provide helpful answers. You’ll also want to make sure that your product descriptions are accurate and up-to-date, as this will help you build trust with customers. Finally, be sure to keep an eye on your reviews so you can address any issues quickly and resolve them to the satisfaction of your customers.

 Following these tips can help you find success as a seller on Rakuten’s marketplace. With a little effort and dedication, you can build a smooth selling experience for both yourself and your customers!

Listing Products on Rakuten

There are two ways to list products on Rakuten: through the Seller Central platform or through a third-party marketplace solution.

• Seller Central is the simplest way to list products on Rakuten. With Seller Central, you can create a product listing in just a few minutes. All you need is a product image and a short description. Once your listing is created, it will appear in the Rakuten marketplace, and customers will be able to purchase your products.
• Third-party marketplace solutions offer more features and functionality than Seller Central, but they also require more time and effort to set up. If you’re interested in using a third-party marketplace solution, they recommend that you contact one of their integration partners. They will be able to help you get started and answer any questions you have about using their platform.

Optimizing Product Listings for Rakuten

To optimize your product listings on Rakuten, you’ll want to start by ensuring that your products are accurately categorized. You can do this by finding the right category for your products from the Rakuten Marketplace Categories page.

Once you’ve selected the correct category, you’ll need to provide accurate and complete product information, including titles, descriptions, images, and prices.

In addition, you’ll want to make sure that your shipping and return policy is clearly stated and easy to find.

Finally, you should consider offering discounts or promotions on your products to encourage customers to buy from you.

Rakuten’s Order and Shipping Process

Rakuten’s order and shipping process is simple and straightforward.

• First, you create an account and listing on Rakuten.co.jp.
• Next, you wait for a customer to purchase your item.
• Once the purchase is complete, you will receive an email notification from Rakuten with the customer’s shipping information.
• Finally, your package and ship the item to the customer using the shipping method they selected during checkout.

Managing Customer Service on Rakuten

Rakuten is one of the world’s largest and most popular e-commerce platforms, so it’s no surprise that many businesses are looking to sell on Rakuten. While selling on Rakuten can be a great way to reach a wider audience and boost your sales, it’s important to remember that managing customer service on Rakuten is different from managing customer service on other platforms.

 Here are some tips for managing customer service on Rakuten:

• Make sure you have a dedicated customer service team or representative who is responsible for handling customer service inquiries on Rakuten. This will help ensure that all inquiries are handled in a timely and professional manner.
• Familiarize yourself with Rakuten’s customer service policies and procedures. This will help you resolve inquiries and issues more effectively.
• Respond to all customer service inquiries promptly. Customers expect prompt responses to their inquiries, so make sure you have someone who can respond quickly.
• Be proactive in addressing customer concerns. If you see an issue or concern that is not being addressed, take action to address it directly.
• Keep a close eye on your seller ratings and feedback score. These metrics are important for maintaining a good reputation on Rakuten, so make sure you’re monitoring them closely and taking steps to improve them if necessary.

 By following these tips, you can ensure that your customer service team is prepared to handle any inquiry or issue that may come up when selling on Rakuten.

Rakuten’s Fees and Payment Process

Rakuten charges a commission on each sale, which is calculated based on the total value of the order, including shipping and taxes. Commission rates vary by product category, with some categories having a flat rate and others being tiered. For example, the commission rate for electronics is 3.5%, with a minimum of JPY 300 per transaction.

Payment is processed through Rakuten’s escrow system, which holds the buyer’s payment until the seller confirms that the order has been shipped. Once the seller confirms shipment, the funds are released to them. If there are any issues with the order, either party can open a dispute through Rakuten’s customer service department.

Rakuten Advertising and Promotions

Rakuten offers a variety of advertising and promotional opportunities to help sellers increase their visibility and sales on the site. Promotions can be created and managed through the seller’s account dashboard, and there are a number of different types of ads that can be run to advertise your business.

Some of the most popular types of Rakuten ads include:

• Product Listing Ads: These are ads that feature specific products from your store and are displayed to shoppers who are searching for those items on Rakuten.com. You can control which products are featured in your ad, as well as how much you’re willing to pay per click.
• Display Ads: These are banner ads that are displayed throughout the Rakuten website, including on product pages, category pages, and search results pages. You can choose where your ad is displayed, as well as how much you’re willing to pay per thousand impressions.
• Email Marketing: Rakuten offers a number of email marketing tools that allow you to send targeted emails to shoppers who have signed up for your newsletter or who have made previous purchases from your store. You can create automated email campaigns, as well as one-time emails, and track your results so you can see what’s working and what’s not.

 There are also a number of other promotional opportunities available through Rakuten, including coupon codes, gift certificates, and sweepstakes. By taking advantage of these tools, you can reach more shoppers and increase your sales on the site.

Maximizing Sales and Growing Your Business on Rakuten

As an e-commerce business, it’s important to always be looking for new ways to reach customers and grow your sales. One great way to do this is by selling on Rakuten. Rakuten is one of the largest online marketplaces in the world, and it’s a great place to reach new customers.

Some tips on how to sell on Rakuten and maximize your sales:

• First, you need to create a strong product listing. Your product listing is what will convince potential customers to buy from you. Make sure you include high-quality photos and detailed descriptions of your products. You should also use keyword-rich titles and tags to help potential customers find your listings.
• Next, you need to price your products competitively. Remember that Rakuten shoppers are looking for deals, so don’t be afraid to offer discounts or coupons. You should also offer free shipping whenever possible.
• Finally, you must ensure that your client service is excellent. Responding quickly to customer inquiries and providing tracking information for orders will help build trust with potential buyers. If you can provide a great customer experience, you’re more likely to get repeat business and referrals from satisfied customers.

Best Practices for Selling on Rakuten

As one of the largest e-commerce platforms in Japan, Rakuten is a great place to sell your products. Here are some best practices to follow when selling on Rakuten:

• Use high-quality product images:  Make sure to use clear and high-quality images of your products. This will help your listings stand out and attract buyers.

• Write detailed and keyword-rich descriptions:  Include as much information as possible in your product descriptions, and be sure to use keywords that potential buyers might search for. This will help your listings rank higher in search results.

• Offer competitive prices:  Rakuten is a price-conscious marketplace, so be sure to offer competitive prices for your products. This will help you attract buyers and make sales.

• Provide excellent customer service:  Rakuten buyers expect great customer service, so be sure to provide prompt and professional service. This includes responding to questions and concerns in a timely manner and providing tracking information for orders once they’re shipped out.

• Monitor your listings and reviews: Make sure to keep an eye on your listings and product reviews on Rakuten. This will help you address any issues quickly and maintain a good reputation with buyers.

Conclusion

Selling on Rakuten is a great way to tap into the huge potential of the Japanese market. With over 70 million users and growing, it’s an opportunity that you don’t want to miss out on. By following our guidelines and tips, you can get started with selling your products in no time! We recommend researching the marketplace thoroughly before diving in and setting up shop, but once everything is in place, you’ll be ready to start making money off of this thriving platform. Good luck with your newfound venture into e-commerce!

FAQs on how to sell on Rakuten

1. How do I create a Rakuten seller account?

To create a Rakuten seller account, you’ll need to go to the Rakuten website and click on the “Sell on Rakuten” button. Then, you’ll need to follow the prompts to provide your personal information, create an account, and set up your storefront.

2. How much is the Rakuten seller fee?

Rakuten charges a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold but generally ranges from 5% to 15% of the sale price.

3. Can foreigners sell on Rakuten?

Yes, foreigners are allowed to sell in Rakuten. However, you will need to have a Japanese bank account and a Japanese phone number to sign up for a seller account.

4. Does Rakuten have a marketplace?

Yes, Rakuten is a marketplace platform that allows third-party sellers to list and sell products to customers. In addition to its marketplace, Rakuten also operates a variety of other businesses, including a travel booking service and a mobile payment app.