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Are you a small business owner looking to expand your reach and gain exposure in the UK market? If so, becoming a Zulily vendor could be just what you need! With over 10 million members worldwide, Zulily is an e-commerce giant that offers its customers unique and trendy products at affordable prices. In this blog post, we’ll show you how to sell to Zulily and become a vendor in the UK. From understanding their product requirements to submitting your application, we’ve got all the tips and tricks you need to succeed on this popular platform. So let’s get started!
Understanding Zulily: A Comprehensive Guide for Vendors
As a vendor, it is important to understand how Zulily works in order to be successful in selling to them. This comprehensive guide will explain everything you need to know about Zulily, from how they operate to what type of products they are looking for.
Zulily is an online retailer that specialises in selling unique items at discounted prices. They offer a wide variety of items, including clothing, home decor, toys, and more. Vendors can sell both new and used products on Zulily.
Zulily operates on a flash sale model, which means that they offer limited-time sales on specific products. These sales typically last for 3 days and feature deeply discounted prices. Because of this model, it is important for vendors to be able to ship products quickly and efficiently.
When considering whether or not to sell on Zulily, it is important to keep their target audience in mind. Zulily’s customers are primarily women aged 18-44 with children under the age of 18. They are also mostly located in the United States.
If you have products that would appeal to this target audience and meet Zulily’s quality standards, then selling on Zulily could be a great opportunity for your business!
The Benefits of Selling on Zulily: How to Capitalise on its Customer Base?
If you’re looking for a new online store to sell your products, you may have heard of Zulily. Zulily is an online retailer that specialises in selling clothing, accessories, and home decor items for women, children, and babies. You may be wondering if selling on Zulily is right for your business.
Here are some factors to think about before choosing:
- Zulily has a large and engaged customer base: In 2018, the company had over 10 million active customers. And according to a 2019 study by JD Power, 68% of Zulily customers were satisfied with the site overall and would recommend it to others.
- Selling on Zulily can help you reach new customers: Because the site is fairly niche, it can be difficult to reach potential customers through other channels. Selling on Zulily gives you access to its large customer base and helps you get your products in front of people who are likely to be interested in them.
- Zulily can be a great platform for promoting sales and discounts: The site regularly features sales and promotions on specific items or brands. If you offer discounts or promote your business through Zulily, you could see an increase in traffic and sales from the site.
- If you’re considering selling on Zulily, keep these things in mind: With its large and engaged customer base, selling on Zulily can help you reach new customers and promote sales and discounts to boost your business.
How to Sell to Zulily?
How to Pitch Your Product to Zulily? – Strategies for Standing Out
When you’re ready to start selling your products on Zulily, it’s important to put some thought into how you’ll present your pitches. After all, with so many vendors vying for Zulily’s attention, you’ll need to make sure your products stand out from the crowd.
Here are a few strategies to keep in mind when pitching your products to Zulily:
- Keep it Simple: Don’t try to overwhelm Zulily with too much information about your product all at once. Instead, focus on presenting a few key points about why your product would be a good fit for their site.
- Highlight Your Product’s Unique Features: What makes your product special? Be sure to highlight any unique features or benefits that will appeal to Zulily’s shoppers.
- Make a Compelling Case for Why Zulily Should Sell Your Product: Why should Zulily carry your product? What benefit will it bring to their site? Be sure to communicate this clearly in your pitch.
- Have Some Promotional Ideas Ready to Go: If you have ideas for how you could promote your product on Zulily (such as promoting business in social media or email marketing), be sure to mention them in your pitch. This can show that you’re already thinking about ways to market your product and help it succeed on its site.
- Follow Up After Sending Your Pitch: Don’t be afraid to follow up after you’ve sent your pitch. If you don’t hear back within a reasonable amount of time, sending a polite reminder can show that you’re serious about working with Zulily and increase the chances of them considering your product.
The Application Process: What to Expect and How to Prepare?
When you’re ready to apply to become a Zulily vendor, here’s what you can expect:
- You must first complete an online application.
- Next, our team will review your application and contact you if we’re interested in learning more. If we decide to move forward, we’ll invite you to participate in a video interview.
- Lastly, we’ll take some time to review your products and make sure they meet our quality standards.
Now that you know what to expect during the application process, here are a few tips on how to prepare:
- Make sure your online application is complete and accurate. Include as much detail as possible about your products and business.
- Be prepared for your video interview by thinking through some common questions ahead of time. We want to get to know you and learn more about your business, so be prepared to talk about why you’re passionate about selling your products.
- Review our quality standards before submitting your products for consideration. This way, you can be sure that your products meet our requirements and stand out from the competition.
Inventory Management: Best Practices for Meeting Zulily’s Demands
Inventory management is critical for any business, but it is especially important for businesses that sell to Zulily. Zulily is a highly demand-driven marketplace, and inventory management best practices are key to ensuring that you can meet Zulily’s demands.
Here are some inventory management best practices for selling to Zulily:
- Keep your inventory updated and accurate: This may seem like a no-brainer, but it’s important to make sure that your inventory data is always up-to-date and accurate. Zulily relies on this data to make informed decisions about which products to feature on its site, so it’s important that your data is as accurate as possible.
- Anticipate customer demand: Try to anticipate how much customer demand there will be for your products and plan your inventory accordingly. If you know that a particular product is going to be in high demand, make sure you have enough inventory on hand to meet that demand.
- Use automated tools to help manage your inventory: There are many great software tools available that can help you automate and streamline your inventory management processes. Using these tools can help you save time and ensure that your inventory data is always accurate and up-to-date.
- Communicate with Zulily frequently about your inventory levels: It’s important to keep Zulily updated on your current inventory levels so they can plan accordingly and avoid stockouts of popular items.
By doing your research and being prepared for each step of the application process, you’ll give yourself the best chance to become a vendor with Zulily.
Tips for Building a Successful Relationship with Zulily as a Vendor
- Establish a good rapport with your Zulily account manager: This person is your main point of contact at the company, so it’s important to build a good relationship with them.
- Zulily likes to work with vendors who are able to provide high-quality products at competitive prices: Make sure you are able to meet their standards in both areas.
- Be receptive to their demands and questions: Zulily moves quickly, and they expect their vendors to do the same. If you can’t keep up with their pace, it’s unlikely that you’ll be successful in selling to them.
- Be adaptable and prepared to alter as required: Zulily is constantly evolving, and they expect their vendors to be able to change along with them. If you’re not willing to make adjustments as needed, it’s likely that you won’t be successful in working with them long-term.
Maximising Your Sales on Zulily: Best Marketing and Promotion Techniques
As a Zulily vendor in the UK, it’s important to know how to best market and promote your products in order to maximise sales.
Here are some top tips:
- Make sure your product images are high-quality and attractive. Zulily customers are drawn to visually appealing products, so make sure your photos stand out.
- Use compelling product descriptions to highlight the features and benefits of your products. Be sure to use keyword-rich language that will help your products show up in search results.
- Utilise Zulily’s social media tools to get the word out about your products. Share your product listings on Facebook marketplace, Twitter, and Pinterest, and encourage customers to share them with their friends.
- Run promotions and offer discounts on your products from time to time. This will help drive traffic to your product listings and increase sales.
By following these tips, you’ll be well on your way to maximising your sales on Zulily!
Zulily’s Vendor Policies and Requirements: What You Need to Know
If you’re looking to become a vendor for Zulily, there are a few things you need to know about their policies and requirements.
- First and foremost, all products Must be new and in compliance with all applicable laws and regulations. Additionally, vendors must provide accurate and complete product information, including but not limited to product descriptions, photos, pricing, and shipping information.
- Furthermore, Zulily requires that all vendors maintain a minimum level of customer service. This means responding to customer inquiries in a timely manner and resolving any issues that may arise. Finally, vendors must ship orders promptly and accurately. Orders that are delayed or shipped incorrectly will be subject to cancellation.
By following these simple guidelines, you can become a successful vendor for Zulily in the UK!
Common Mistakes to Avoid When Selling on Zulily
When selling on Zulily, there are a few common mistakes that you should avoid.
These include:
- Not Offering a Compelling Discount: When selling on Zulily, it’s important to offer a compelling discount. Otherwise, shoppers will simply go elsewhere for a better deal. Try to offer at least 10-15% off your regular prices.
- Not Shipping Quickly Enough: Another mistake to avoid is not shipping your products quickly enough. Zulily shoppers expect fast shipping, and if you can’t deliver, they’ll be disappointed and may never order from you again. Keep this in mind when setting your shipping times, and make sure you can meet or exceed expectations.
- Not Providing Good Customer Service: Finally, don’t forget about customer service when selling on Zulily. This is critical for keeping shoppers happy and ensuring they come back for more. If you have any problems with orders, be sure to address them quickly and efficiently to keep your shoppers satisfied.
Conclusion
Selling to Zulily and becoming a Zulily Vendor in the UK is a great way to grow your business, expand your reach and gain access to new customers. With insights into how their platform works, tips on preparing for success, an understanding of what types of products they like and using modern digital marketing tactics such as SEO or PPC advertising, you can make sure that you maximise your chances of being accepted into their program. So if you are looking for more sales opportunities in the UK, then why not give Zulily a try?
FAQs on how to sell to Zulily
1. How much does Zulily charge vendors?
Zulily charges vendors a commission on each sale made through their platform. The commission rate can vary depending on the product category but typically ranges from 15-20% of the sale price.
2. What company owns Zulily?
Zulily is owned by the Qurate Retail Group, which also owns other retail brands such as QVC, HSN, and Zulily’s sister site, Ballard Designs.
3. Where is Zulily based?
Zulily is based in Seattle, Washington, in the United States, but they offer international shipping to countries like the United Kingdom.
4. What is Zulily Canada?
Zulily Canada is a subsidiary of Zulily that serves the Canadian market. While they do not have a specific website for the UK, UK customers can still shop on the Zulily US website and have products shipped internationally.
5. How much does it cost to sell on Zulily?
There is no upfront cost to become a Zulily vendor. However, vendors are responsible for covering the cost of shipping their products to Zulily’s warehouse and for any necessary product preparation or packaging.
6. How to become a seller on Zulily?
To become a seller on Zulily, you must apply through their vendor portal and meet certain requirements, such as offering unique and high-quality products, having a minimum level of inventory, and being able to offer competitive pricing. The application process typically involves submitting product samples and undergoing a review process by Zulily’s merchant service team.
